How to Integrate Marketing and Communications

This seminar will emphasize the importance and interdependency of both interactive marketing (social media, web marketing, mobile marketing) and traditional marketing (TV, radio, print, outdoor) in regards to integrated marketing communication. You will learn the functionality and relationships of each medium when applying them to your industry, product, or service by examining three different case studies. Leave this seminar with methods that you can immediately implement to create your strategic Integrated Marketing Communication (IMC) program in order to effectively grow your business, expand top of mind awareness, enhance marketing campaigns, develop qualified leads, and increase customer loyalty.

Suggested Audience:
executives, business owners, CMOs, VPs, senior directors, those looking to enhance branding/marketing efforts