Building Success: Entrepreneur Power Development Series - Branding & Messaging
The Colorado Black Chamber of Commerce and it’s partners are hosting a 8-week series for entrepreneurs who are looking grow their small-business. This series is designed to equip you with necessary skills that will give you an edge over your competitors. Our goal is to allow you to Get In, Get What You Need, Get Out, and Get To Work and immediately apply the tools you learned to accelerate your business.
This week we'll be learning about branding and messaging. Branding is an essential element for any business. Your brand is co-created by you and your customers. It grows with your business. It’s much more than a logo, colors and fonts contained in a style guide. It’s the experience that you create for your customers. It’s something your business should aspire to. Something memorable. As we progress through the workshop, you’ll get an understanding of what it takes to brand your business.
During our time together we will
This week we'll be learning about branding and messaging. Branding is an essential element for any business. Your brand is co-created by you and your customers. It grows with your business. It’s much more than a logo, colors and fonts contained in a style guide. It’s the experience that you create for your customers. It’s something your business should aspire to. Something memorable. As we progress through the workshop, you’ll get an understanding of what it takes to brand your business.
During our time together we will
- Define branding and related terminology
- Review style guides from world class companies
- Discuss the evolution of branding and what is means today
- Design up-to-date brand experiences for your customer base
- Review best-in-class brand experiences
- Review best search engine optimization practices as they relate to branding
- Complete a branding audit
- Complete a branding exercise
Date and Time
Saturday Jun 8, 2019
8:00 AM - 3:00 PM MDT
Location
Parking is located in the parking garage located directly beneath the Daniel's College of Business building on the corner of Evans and University. You can find the entrance to the underground parking on the east side of the building directly off of University. Please contact Kiera at (720) 273-2190 if you have any issues accessing the garage.
